Know-how for sellers on the Kaufland marketplace

11 November 2026 · 7 min read

EmpCo on Kaufland: guarantee label, software updates, repairability and the eco-claim ban

The EmpCo rules apply since 27 September 2026: what Kaufland handles, which fields sellers must fill in and which labels are banned in product images.

11 November 2026 · 7 min read

Kaufland offers hidden or account blocked? The most common causes and what helps

Invalid VAT ID, warning level 4, invalid items, EAN spam, unpaid claims: how to tell why your Kaufland offers have disappeared and how to get them back.

11 November 2026 · 5 min read

VAT ID on Kaufland: VIES and BZSt checks, hidden channels and reactivation

How Kaufland checks your VAT ID twice, which number each marketplace needs and what to do if a sales channel was hidden because the check failed.

11 November 2026 · 6 min read

EU Packaging Regulation (PPWR) on Kaufland: entering EPR numbers per country correctly

The PPWR applies since 12 August 2026. Who counts as producer, which packaging number each country needs and where to enter it in the Kaufland Seller Portal.

11 November 2026 · 6 min read

Selling batteries on Kaufland: EU Battery Regulation, registration number and recycling fee

What the EU Battery Regulation means for Kaufland sellers: self-certification, a battery number per country, the recycling fee per offer and the five new categories.

11 November 2026 · 5 min read

Choosing the right Kaufland category: mandatory data, filters, commission and rankings

Why the category on Kaufland is more than a folder: it drives mandatory attributes, filters and commission. How to choose it and report mistakes.

3 November 2026 · 6 min read

Out of stock on Kaufland: what zero inventory does to your offer, ranking and BuyBox

What happens when your Kaufland offer runs out of stock: pausing vs deleting, shared product pages, what your rank tracker shows and how to plan the relaunch.

3 November 2026 · 7 min read

Kaufland vs Amazon vs OTTO Market: which marketplace suits your product range?

Fees, seller requirements, countries and competition on Kaufland Global Marketplace, Amazon and OTTO Market compared – with sources and a decision guide for sellers.

3 November 2026 · 6 min read

Connecting Kaufland to your shop system or ERP: technology partners, integration score and Seller API

How to connect Kaufland with JTL, plentymarkets, Shopify and other systems: partner categories, what the integration score measures and when the Seller API makes sense.

3 November 2026 · 6 min read

Shared product pages on Kaufland: what applies when several sellers offer the same EAN

One product page per EAN, many sellers: how to attach to existing product data, what Kaufland says about corrections and deletions, and what your rank tracker measures.

Improving rankings

Launching a new product on Kaufland: a checklist for the first 30 days

From first upload to a stable position: product data, search terms, launch price, ads, reviews and measuring points for a Kaufland product launch – week by week.

3 November 2026 · 7 min read

Returns on Kaufland: returns settings, return label programme and refunds explained

Returns on Kaufland: the options in the returns settings, the DHL return label programme, the 3-working-day refund deadline and what returns mean for your KPIs.

Handling orders on Kaufland: shipment confirmation, tracking number and a cancellation rate under 1%

How to retrieve Kaufland orders and mark them as shipped, why no money flows without shipment confirmation, and what a seller-related cancellation rate above 1% costs.

Fees

Payouts on Kaufland: when and how sellers get their money

Payment processing on Kaufland: release 14 days after delivery, payout any time from Accounting, monthly invoice on the 1st, bank details per channel, euros for CZK/PLN.

Selling refurbished on Kaufland: Recommerce programme, condition levels and the second BuyBox

Kaufland's Recommerce programme: the refurbished condition with four levels, a 1-year warranty, whitelisting, listing via API or CSV and a second BuyBox.

Bundles and sets on Kaufland: permissible bundles, own EAN and product data

Which bundles Kaufland allows, why a bundle needs its own EAN and how to set up the title, attributes and search terms of a set.

Competition

Private labels on Kaufland: the comparability feature, price rank and recommendations

How Kaufland groups private-label offers without a shared EAN into comparison groups, and what price rank, demand, competitive distance and Focus/Defend/Expand/Hold mean.

GPSR on Kaufland: manufacturer details, EU responsible person, warnings and CE documents

What the GPSR means for Kaufland sellers: affected products, the four required items per product and how to add them via API, CSV or the Seller Portal.

Public holidays as a Kaufland seller: which holidays Kaufland counts for delivery time and tickets

Kaufland factors the sales channel's public holidays into delivery windows and ticket response time, not your location's. What that means on Kaufland.cz, .sk or .at.

Fees

VAT on Kaufland: the customer country's rate, customer invoices, deemed supplier and the end of IOSS

Which VAT rate applies on Kaufland, who issues the invoice, when Kaufland pays the VAT as deemed supplier and what applies in 2026 to non-EU warehouses.

Rank tracking

How rank tracking for Kaufland works: what a rank tracker measures and where its limits are

What a Kaufland rank tracker really does: open the search like a customer, count organic and sponsored positions, page depth, BuyBox – and what it cannot do.

BuyBox

How to win the Kaufland BuyBox: price, delivery time and service quality

How the Kaufland BuyBox works, which factors count – total price, delivery time, service – and how to improve your chances step by step.

24 October 2026 · 7 min read

Improve rankings

How to improve your Kaufland ranking: 8 levers for better search positions

How to improve your Kaufland ranking: the right keywords, titles, attributes, images, price, delivery time, reviews and ads – and how to measure the effect.

EAN and GTIN on Kaufland: requirement, product pages and common mistakes

Why Kaufland requires an official EAN (GTIN) for every product, how one product page per EAN works and which mistakes sellers should avoid when listing.

Reviews

Product reviews on Kaufland: why they matter and how to get more

How reviews work in Kaufland search results, how to honestly get more reviews, what is illegal, and how to analyse reviews and rankings together.

Competition

Kaufland competitor analysis: compare rankings, prices and reviews

How to analyse your competition on Kaufland: find the right competitors, track their positions per search term and turn what you see into concrete actions.

Season

Black Friday and Christmas on Kaufland: a checklist for sellers

Checklist for the Christmas season on Kaufland: prepare stock, delivery times, prices, product data, ads, customer service and rank tracking in time.

Keywords

Kaufland search suggestions as a keyword source: what autocomplete tells you

Kaufland's search box suggests terms as you type. How to use autocomplete as a free keyword source, filter the suggestions and check where your product ranks.

Product not showing up in Kaufland search: troubleshooting in six steps

Your product does not appear in Kaufland's search? Check offer, product data, BuyBox, seller performance, search term and search depth – in that order.

BuyBox

Pricing on Kaufland: Smart Pricing, minimum price and price rules explained

How Smart Pricing Standard and Plus work on Kaufland, what the minimum price is for, which price rules exist and how to measure price changes against your rankings.

Delivery time and shipping on Kaufland: shipping groups, delivery windows and on-time rate

How the delivery time on Kaufland is made up of processing and transport time, what the on-time rate measures and why delivery time affects the BuyBox.

Service KPIs on Kaufland: response time, ticket rate, cancellation rate and warning levels

Which service KPIs Kaufland measures, which targets apply, what the three warning levels mean and how to avoid tickets and cancellations.

Product data on Kaufland: mandatory attributes, optional attributes, rich content and videos

Which attributes Kaufland requires for every product, why optional attributes affect findability and how rich content and videos upgrade the product page.

Product variants on Kaufland: grouping sizes and colours correctly

How Kaufland builds variants, how you suggest and edit variant groups (Seller Portal, CSV, API), which attributes are needed and what variants mean for your ranking.

Kaufland Seller API, data feeds and inventory sync: automating your offers

Maintaining Kaufland offers automatically: partner systems, the REST API, inventory feed and inventory command by file, and inventory sync across countries.

Advertising

Vouchers, volume discounts and seasonal campaigns on Kaufland: which promotion when

Vouchers, free volume discounts and seasonal campaigns with a deal badge compared: rules, combinations and their effect on visibility.

International

Kaufland in Poland, France, Italy, the Netherlands and Spain: the newer marketplaces for sellers

What sellers need to know about Kaufland .pl, .fr, .it, .nl and .es: one registration, onboarding per channel, local-language product data, OSS and EPR.

Advertising

Kaufland Sponsored Brand Ads: brand ads above the search results

How Sponsored Brand Ads work on Kaufland: placement above the results, three products with logo, keywords, pay per click and brand authorisation.

Rank tracking

Reporting Kaufland rankings to clients: reports for agencies and brand teams

Which figures belong in a Kaufland ranking report, how to keep clients cleanly separated and how a monthly report triggers decisions.

Kaufland rankings explained: overall, organic and sponsored position

What do overall position, organic position and sponsored placement mean on Kaufland? How to read your Kaufland ranking correctly – with 40 products per page.

Keywords

Keyword research for Kaufland: finding search terms that sell

How to find the search terms shoppers use on kaufland.de: search suggestions, competitor titles, long-tail – and how to check where your product ranks for them.

22 October 2026 · 5 min read

Listing optimisation

Optimising product titles for Kaufland: rules, structure and examples

50 to 80 characters, brand, product name, core function, size: how to build a Kaufland product title by the official guideline – and measure the effect.

Fees

Kaufland marketplace fees: basic fee and commission explained

What does selling on Kaufland cost? Monthly basic fee (Basic or Plus), commission by category and a worked example – based on the official conditions page.

22 October 2026 · 7 min read

How to sell on Kaufland: becoming a Kaufland seller, step by step

Requirements, documents, tax and packaging (EPR), product data: how to start as a seller on the Kaufland Global Marketplace – based on Kaufland's official information.

Advertising

Kaufland Sponsored Product Ads: bids, budget and calculating ACoS

How Sponsored Product Ads work on Kaufland: cost per click in an auction, €0.01 minimum bid, automatic and manual keywords, budget – with the ACoS formula and an example.

22 October 2026 · 7 min read

Listing optimisation

Kaufland product images: requirements and tips for sellers

At least 1,024 px, ideally 2,048 px, white background, 5 to 10 images, alt text mandatory: the image rules of Kaufland's product data guideline at a glance.

22 October 2026 · 5 min read

International

Kaufland international: selling in Austria, Czechia and Slovakia

One registration, several countries: what you need for kaufland.at, .cz and .sk – language, legal texts, currency – and why to measure rankings per country.