Black Friday and Christmas on Kaufland: a checklist for sellers

1. Check stock and update it more often

Sold-out items lead to cancellations – and those hurt your service metrics. Kaufland recommends checking stock before the peak season and sending stock updates more often when needed.

2. Adjust delivery times for the season

Carriers are heavily loaded in November and December. Check whether you can meet your stated delivery times and state the full delivery time including handover to the carrier. Better to add a day than to risk delays (delivery time and BuyBox).

3. Complete your product data

Only fully maintained offers are properly visible. Check mandatory attributes per category, sharpen titles with seasonal search terms (such as "gift", where it fits) and make sure you have a strong main image (titles, images).

4. Set prices and minimum prices

Competitors change prices more often in the season. If you use Kaufland's automatic price adjustment, set a minimum price per offer that the price may not drop below – including commission and shipping (fees).

5. Plan your ads

Sponsored Product Ads show your offers in prominent places in search and categories. Raise budgets in time so campaigns don't stop in the middle of the day, and keep an eye on ACoS (ads and ACoS).

6. Secure customer service

More orders mean more queries. Answer customer queries within 48 hours – including between the holidays. Plan company holidays early, tell customers in good time and pause offers via bulk editing before you can no longer deliver.

7. Measure rankings daily

Positions shift faster in the season: new ads, promotions and competitor price changes. Switch important brands in Kaufland Tracker to daily checks and compare organic and sponsored position (how often to check). After the season, weekly is enough again.

Frequently asked questions