Know where your products really rank on Kaufland.
Add your Kaufland products and the search terms you want to win. Kaufland Tracker reads the live search results in every Kaufland market – page by page, ads separated from organic listings – and keeps checking every week. Nothing to install.
5 free checks, no account needed. Plans from €29/month, cancel any time.
- 1Wireless earbuds with charging caseSponsored
- 2Over-ear headphones, noise cancellingSponsored
- 3In-ear headphones, 30 h battery
- 4Sport earbuds, IPX5
- 5Your productYou
- 6Kids headphones, volume limited
- 7Studio headphones, wired
- 8Open-ear sports headphones
See where any Kaufland product ranks – right now.
Pick the market, paste a Kaufland product link, product ID or EAN, and type a search term. Our cloud runner opens the live results on that Kaufland storefront, walks the first pages like a shopper and reports the real overall, organic and sponsored position.
- Real result from the live Kaufland search – not an estimate
- Sponsored placements detected and reported separately
- All nine Kaufland markets, no account, no card
Three steps to a real position
No browser extension, no spreadsheets, no guessing from screenshots.
Add products
Paste Kaufland product links, IDs or EANs – one at a time or hundreds in bulk – or import your whole storefront. Choose which markets each product is tracked in.
Add search terms
The terms shoppers type into the Kaufland search box, per product and per market. Every term is checked right away and then weekly from the cloud.
Watch the positions that matter
Overall, organic and sponsored position, weekly change, best and worst ever, history charts – and CSV exports for client reports.
One product, three positions
Kaufland mixes paid "Sponsored" tiles into its results – typically eight on every page of forty. Counting them or not changes the number. Kaufland Tracker reads Kaufland's own sponsored flag for every tile and shows you all three positions, so a paid placement is never mistaken for a ranking gain.
- Overall – every tile counted top to bottom, ads included. The position a shopper actually scrolls past.
- Organic – sponsored tiles removed. Kaufland's natural ranking of your product – the number you move with listing optimisation.
- Sponsored – if your product also runs as an ad, where that ad sits among the other ads.
- 1Bezdrátová sluchátka s pouzdremReklama
- 2Your product – sponsoredYou · ad
- 3Sluchátka do uší, 30 h
- 4Sportovní sluchátka IPX5
- 5Dětská sluchátka
- 6Your product – natural listingYou
- 7Studiová sluchátka
From position to improvement, all in one place
Every keyword with current, previous, best and worst organic position, weekly change and a trend line. Filter by market, product, keyword and date range. Compare the same product across Kaufland markets.
| Search term | Organic | Weekly change |
|---|---|---|
| kinderkopfhörer | #3 | ▲ 4 |
| kopfhörer kinder bluetooth | #11 | ▲ 2 |
| kinder kopfhörer kabellos | #27 | ▼ 6 |
| kopfhörer mit lautstärkebegrenzung | #1 | – |
| faltbare kopfhörer kinder | not visible (5 pages) | lost |
Built for ranking data you can trust
Every page, not just the first
Scan up to 60 result pages per term. A product on page 12 gets a real position instead of "not found".
Nine Kaufland markets
Germany, Austria, Czech Republic, Slovakia, Poland, France, Italy, the Netherlands and Spain. One product id works everywhere – track and compare the same product across markets.
Weekly checks from the cloud
Every term is checked automatically each week, plus any time you click Check now. Your computer can be off.
Competitor monitoring
Add specific competing Kaufland products by link. Their organic and sponsored positions are captured from the same page scans – no guessing from similar titles.
Catalogue import with review
Paste product links, IDs or EANs in bulk or import a Kaufland storefront. Duplicates are flagged and you review everything before it is saved.
Honest data
A blocked or failed request is never recorded as a position. We do not show search volumes or difficulty scores we cannot back with data.
One brand per client, with the access each person needs
Unlimited client brands on the Agency plan. Products, keywords, rankings and reports never mix between clients. Team members see only the brands assigned to them; owners and managers see everything.
- Switch clients in one click, report per client in CSV
- Roles: owner, manager, member – with per-brand assignment
- Strict data separation enforced in the database and the API
| Brand | Markets | Keywords | Avg. organic |
|---|---|---|---|
| Client A · Home & garden | DE, AT | 340 | #18 |
| Client B · Electronics | DE, CZ, SK, PL | 1,210 | #31 |
| Client C · Sports | DE | 85 | #9 |
Pro, Agency or Enterprise – all with weekly cloud tracking
Start with 5 free checks. Subscribe when you want tracking. Cancel any time from your account.
For one seller or brand
- 100 products · 2,000 keywords
- All 9 Kaufland markets
- Up to 60 pages per term, weekly + on demand
- Organic, sponsored & overall position
- History, 50 competitors, CSV export, storefront import
For agencies and service providers
- Everything in Pro
- 500 products · 10,000 keywords · 500 competitors
- Unlimited client brands
- Team members with per-brand access
- Client reporting per brand
For large agencies and brand groups
- Everything in Agency
- Products and keywords sized to your catalogues
- Dedicated checking capacity for your volume
- All 9 Kaufland markets (DE, AT, CZ, SK, PL, FR, IT, NL, ES)
- Onboarding and priority support
| Compare | Free check | Pro | Agency |
|---|---|---|---|
| Rank checks | 5 per 30 days | Unlimited | Unlimited |
| Products / keywords | – | 100 / 2,000 | 500 / 10,000 |
| Pages per term | 3 | 60 | 60 |
| Weekly automatic checks | – | ✓ | ✓ |
| Ranking history & charts | – | ✓ | ✓ |
| Competitor monitoring | – | 50 | 500 |
| CSV export | – | ✓ | ✓ |
| Client brands | – | 1 | Unlimited |
| Team members | – | – | Unlimited |
Prices exclude VAT where applicable. Subscriptions renew automatically and can be cancelled from your account at any time; you keep access until the end of the paid period.
Selling on OTTO too? See MarktRank, our rank tracker for otto.de.
Questions sellers ask
Why does a position change between two checks?
Kaufland personalises results, rotates sponsored slots and re-ranks offers as prices and stock change. A position can move by a few places between checks minutes apart. Track the trend over weeks rather than a single number.
Which Kaufland markets are supported?
kaufland.de, .at, .cz and .sk are verified live. kaufland.pl, .fr, .it and the new kaufland.nl and .es storefronts (opened in 2026) run on the identical platform and are enabled; we mark a market as verified only once we have confirmed data collection against its live search pages.
How do you identify my product?
By its Kaufland product ID – the number in the product URL – which is the same on every Kaufland storefront. You can also paste an EAN: we then search Kaufland and only accept a product whose page carries exactly that EAN. Offer IDs (id_unit) are stored where available.
Does my computer need to be on?
No. Every check runs on our servers. Log in from any device and the latest positions are there.
What happens if Kaufland blocks the checks?
Kaufland uses bot protection. If a check is challenged, Kaufland Tracker pauses, retries later and shows "paused" in your dashboard. Nothing is recorded as a wrong position – a failed check is never a ranking.
Do you show search volume?
No. Kaufland publishes no search-volume data and we will not invent it. We show what we can measure: positions, result counts and sponsored density per term.
Can I cancel?
Yes, from your account page at any time. You keep access until the end of the period you have paid for. Your data stays in your account.
How much does Kaufland Tracker cost?
Pro costs €29 per month and Agency €99 per month. With yearly billing two months are free (€290 / €990). Enterprise is priced to your volume. The free rank check on the homepage needs no account: 5 checks, 3 pages deep.
How often are my rankings checked?
Every tracked keyword is re-checked automatically once a week. You can switch a brand to daily checks for day-by-day history, and refresh any keyword or product at any time with "Check now".
Do I need the Kaufland Seller API?
No. You can paste Kaufland product links, product ids or EANs, import a storefront, or upload a CSV or Excel file. Connecting the Seller API is optional: it imports your own offers automatically and only reads data, it never changes your seller account.
Can I track competitors?
Yes. Add the Kaufland product id of a competing offer and every check of your keywords also records where that competitor ranks, next to your own positions and in the CSV export.
Is Kaufland Tracker suitable for agencies?
Yes. The Agency plan includes unlimited client brands and team members. Each brand has its own products, keywords, competitors and history, and clients can get view-only access to their own brand.
Is Kaufland Tracker affiliated with Kaufland?
No. Kaufland Tracker is an independent tool by ECOMMTECHAGENCY LTD and is not affiliated with or endorsed by Kaufland. It measures the public search results that every shopper sees.
See your real Kaufland position today
Run 5 free checks, then set up tracking in minutes. Questions about agency workflows or larger catalogues? Write to us.