Kaufland product images: requirements and tips for sellers

Size, format and file size

• Minimum: 1,024 px in height or width
• Zoom / recommended: 2,048 px in height or width for all images
• File size: 10 MB maximum
• Formats: .png, .jpg, .jpeg, .webp, .tiff, .gif

The main image

According to Kaufland, the first image shows the complete product with a clear silhouette on a white background. It must not be a snapshot or show the packaging. The main image is what shoppers see in the results list – it helps decide whether they click.

What is forbidden on images?

• collages, shadows, frames and white space
• placeholder images
• text, logos, symbols, flags
• delivery or price information and official seals

Only the product and included accessories may be shown.

Alt text is mandatory

Since June 2025, alt text for product images has been a legal requirement according to Kaufland. You add it via CSV feed (columns picture.url and picture.alt_text), in the Seller Portal with the pencil icon on each image, or via the API. Alt text without its image link causes an error.

Do better images improve ranking?

Kaufland makes no statement on that. Better images typically raise the click rate in the results list, though – and Kaufland says it considers click and purchase probability when selecting ads. Measure it yourself: compare positions before and after an image change (how often to check).

Frequently asked questions