Optimising product titles for Kaufland: rules, structure and examples

What does Kaufland require in a title?

• Length: 50–80 characters recommended; longer titles may be shortened.
• Content: brand, product name, core function and relevant size details.
• Formatting: no all-caps or CamelCase (brand names excepted), numbers as digits ("15", not "fifteen").

Kaufland's own example: "Bestway 'Pavilion' plunge pool, 140 x 140 x 114 cm".

What is forbidden in a title?

• symbols, emojis and unusual special characters
• strung-together keywords
• duplicated content
• price or condition claims such as "best price" or "free shipping"
• seller information

According to Kaufland, gross disregard of the guideline may lead to restrictions on your sales activities.

A title structure that works

Brand + product type + key feature + size/quantity

Instead of "Kitchen Scale Digital Scale Kitchen Precision Scale Stainless Steel TOP Quality 10kg", write "Strex digital kitchen scale, stainless steel, up to 10 kg, tare function". The second title contains the same search terms without stringing them together – and stays under 80 characters.

Which terms belong in the title?

The product type the way shoppers search for it – not the way your supplier names it. Kaufland's search suggestions show which terms those are (keyword research). Further terms belong in attributes and the keyword short description.

How do you measure whether a new title ranks better?

1. Record the organic position for 3–5 search terms before the change.
2. Change the title – only the title, so you can attribute the effect.
3. Track positions for 1–2 weeks and compare the trend.

Kaufland Tracker keeps the history per search term, so you see before and after side by side.

Frequently asked questions