Keyword research for Kaufland: finding search terms that sell

Why does keyword research matter on Kaufland?

Shoppers find products on Kaufland mostly through search. A product that isn't on page 1 for the term shoppers type is hardly seen – with 40 products per page, position 45 already means page 2 (more on positions).

Source 1: Kaufland's search suggestions

Type the product type into Kaufland search and read the suggestions that appear as you type. These are real queries Kaufland offers shoppers – often with additions such as size, material or use ("küchenwaage digital", "küchenwaage 10 kg").

Kaufland Tracker can collect these suggestions for a product automatically, filter out competitor brands and check right away where your product ranks for each one.

Source 2: Competitor titles and filters

Look at the products on page 1: which terms appear in their titles? Which filters (material, size, colour) does the category offer? Terms that appear in several well-ranked products are a strong signal.

Source 3: Long-tail terms

Short terms like "küchenwaage" are competitive. Longer terms like "küchenwaage edelstahl 10 kg" have less competition and shoppers with clear intent. A new product often reaches page 1 there faster.

Where do the keywords go?

• Title: the most important term first, no keyword stringing – Kaufland explicitly forbids it (title rules).
• Attributes: fill in material, size and colour correctly – Kaufland uses them for filters and search.
• Short description (keywords): Kaufland recommends at most 10 comma-separated terms; according to its guideline they are used internally only, e.g. for search.
• Description: natural text, no keyword spam.

How do you measure whether a keyword works?

Note the organic position for each term before a change and check it over several days afterwards. Single readings fluctuate; the trend counts (how often to check).

Frequently asked questions