Kaufland rankings explained: overall, organic and sponsored position

Why does a product have several positions on Kaufland?

Kaufland mixes Sponsored Product Ads into its normal search results; they are labelled "Gesponsert" (sponsored). Counting those ads or not changes the number. A product can be 9th among all results and 6th among unpaid results at the same time.

If you only write down "my product is 9th", you easily compare apples with oranges – especially when the number of ads changes from day to day.

What is the overall position?

The overall position counts every product card from top to bottom, ads included. It matches what a shopper actually sees and scrolls past.

Kaufland search shows 40 products per page (as of October 2026, same layout on kaufland.de, .at, .cz and .sk). Overall position 1–40 means page 1, 41–80 page 2 and so on.

What is the organic position?

The organic position counts only unpaid results – the ads are taken out. It shows how Kaufland ranks your product on its own merits.

This is the number you move with listing optimisation: a clear product title, complete attributes, good product images, price and delivery time.

What is a sponsored placement?

If you advertise a product with Sponsored Product Ads, it can also appear as a labelled ad – according to Kaufland on search result, category and product detail pages and in the app. Kaufland Tracker reports sponsored results separately so they don't distort your organic position.

Note: for products several sellers offer, Kaufland says your ad is only shown while you hold the BuyBox. More in Sponsored Product Ads and ACoS.

Which position should you track?

• Organic position – to see whether your listing optimisation works.
• Overall position – to see how visible your product really is to shoppers.
• Sponsored – to check whether your ad appears for a search term at all.

The combination tells the most: if the organic position rises while the overall position stays flat, more ads were usually placed above you.

Is the ranking the same in every Kaufland country?

No. Kaufland uses one shared product catalogue – a product ID is the same on every storefront – but search runs per country: "kaffeemaschine" on kaufland.de and "kávovar" on kaufland.cz have separate result lists. Track each market with its own search terms. More in selling in Austria, Czechia and Slovakia.

Frequently asked questions