Kaufland international: selling in Austria, Czechia and Slovakia
With one Kaufland registration and one basic fee you can sell not only on kaufland.de but also on kaufland.at, .cz, .sk and further marketplaces. Product data, customer communication and legal texts must be in the local language – Kaufland offers free translation services for that. Because search runs per country, you need separate search terms for each market.
Which Kaufland marketplaces are there?
According to Kaufland, one registration covers Kaufland.de, .at, .cz, .sk, .pl, .fr, .it, .es and .nl. The basic fee is debited through a channel you choose, in its local currency (e.g. CZK for Kaufland.cz). More on costs: fees and commission.
Language, customer service and legal texts
- Product data in the local language – Kaufland offers a free translation service (activate it in the Seller Portal).
- Customer communication in the local language – with a multilingual ticket system.
- Legal texts (terms, revocation, privacy, legal notice) adapted per country – with free automatic translation.
What applies in Austria, Czechia and Slovakia?
- kaufland.at: German, euro. According to Kaufland, accepting the terms confirms EPR compliance.
- kaufland.cz: Czech, koruna (CZK). Currently no packaging EPR registration number required.
- kaufland.sk: Slovak, euro. Currently no EPR registration number required.
EU sellers need the VAT ID and an OSS number for each channel.
Same product, separate search
Kaufland uses one shared catalogue: your product ID is the same on every storefront. Search, however, runs per country – with its own language and its own competitors. A product can be on page 1 on kaufland.de and on page 4 on kaufland.cz.
Finding keywords per country
Don't just translate search terms word for word. Type the product type into each country's search and use its suggestions – "kitchen scale" is "kuchyňská váha" in Czech, but shoppers may search for "digitální kuchyňská váha" (keyword research).
Measuring rankings per country
Kaufland Tracker checks positions on kaufland.de, .at, .cz and .sk separately – with the same product and its own search terms per market. You see which country's listings still need work. Try it with the free check.
Frequently asked questions
Do I need a separate registration for each Kaufland country?
No. One registration and one basic fee cover all Kaufland marketplaces.
Do I have to translate product texts myself?
No. Kaufland offers a free translation service for product data that you activate in the Seller Portal.
Is my Kaufland position the same in every country?
No. Search runs per country and language; the same product can rank very differently per market.
Sources
See where your product really ranks on Kaufland
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Also selling on OTTO? Track your otto.de rankings with MarktRank →
Keep reading
Getting startedHow to sell on Kaufland: becoming a Kaufland seller, step by step
Requirements, documents, tax and packaging (EPR), product data: how to start as a seller on the Kaufland Global Marketplace – based on Kaufland's official information.
22 October 2026 · 7 min read
KeywordsKeyword research for Kaufland: finding search terms that sell
How to find the search terms shoppers use on kaufland.de: search suggestions, competitor titles, long-tail – and how to check where your product ranks for them.
22 October 2026 · 6 min read