Kaufland marketplace fees: basic fee and commission explained

In short

On the Kaufland Global Marketplace, sellers pay a monthly basic fee – €39.95 (Basic) or €59.95 (Plus), each plus VAT – for all marketplaces together, plus a commission on every product sold. Commission ranges from 7% to 16% depending on the category (lower in Poland) and, according to Kaufland, is calculated on the gross sales price including delivery charges (as of October 2026).

The monthly basic fee

Basic: €39.95 per month plus VAT (990 Kč / 175 zł)
Plus: €59.95 per month plus VAT (1,500 Kč / 260 zł)

One basic fee covers all Kaufland marketplaces. According to Kaufland, both packages include €30 of monthly credit for Sponsored Product Ads; unused credit expires. Upgrades take effect immediately, downgrades four weeks after the request.

Commission by category

Examples from the conditions page (DE, AT, CZ, SK, FR, IT, ES, NL / PL):

Computers, consumer electronics, tyres: 7% / 4%
Tools & garden tools: 10% / 7%
Furniture & home, toys, groceries: 13% / 10%
Kitchen & household, clothing, footwear, pet supplies: 14% / 10%
Jewellery: 16% / 12%
All other categories: 13% / 10%

Media adds €0.70 per item. The full, current table is on the conditions page – check it before every calculation.

What is the commission calculated on?

According to Kaufland, on the gross sales price including delivery charges, plus VAT. If you charge shipping separately, you pay commission on it too.

Are there other fees?

Vouchers: creating them is free; each redemption costs €0.49 (products under €100) or €0.99 (€100 and above).
EPR service (France, Italy, Spain only): €1.90 per month per product category plus statutory environmental contributions.
Performance Coach (optional): €399 per month for 6 months.

According to Kaufland, payment methods are included in both packages.

Worked example: a kitchen scale at €30

A kitchen scale (kitchen & household, 14%) at €30 including shipping on kaufland.de: commission 14% of €30 = €4.20. Add your share of the basic fee: at 100 sales a month that is about €0.40 (Basic) per item. Always check your product's category in the current table.

How to calculate your price

Look up the commission for your category – on the price including shipping.
Spread the basic fee across your expected monthly sales.
Add shipping, returns and, if you use them, Sponsored Product Ads.

Frequently asked questions

How much is the basic fee on Kaufland?

€39.95 (Basic) or €59.95 (Plus) per month plus VAT, for all Kaufland marketplaces together (as of October 2026).

Is commission charged on shipping costs?

Yes. According to Kaufland, commission is calculated on the gross sales price including delivery charges.

Are commissions different in Poland?

Yes. Kaufland.pl has lower rates, e.g. 4% instead of 7% for electronics and 10% instead of 13% for furniture.

Sources

See where your product really ranks on Kaufland
Organic and sponsored position for every search term – 5 free checks, no account needed.

Check a product free

Also selling on OTTO? Track your otto.de rankings with MarktRank →