How to sell on Kaufland: becoming a Kaufland seller, step by step

In short

To sell on Kaufland you must be a trader, be reachable by phone and email and have an official EAN (GTIN) for every product. You register once, choose the Basic or Plus package, upload the documents for your legal form and then activate the marketplaces you want to sell on.

Who can sell on Kaufland?

You are a trader (no private sales).
You are reachable by phone and email.
You don't sell items from prohibited categories.
Every product has an official EAN (GTIN).

According to Kaufland, returns addresses must be inside the EU.

Which documents do you need?

Sole proprietorship: ID (verified via IDnow) and trade licence.
Registered trader: ID (IDnow).
Corporations and partnerships (GmbH, OHG, KG): IDs of all representatives, commercial register extract and proof of shareholding structure.

Kaufland also asks for details of beneficial owners (25% or more of shares or voting rights).

Tax and packaging (EPR)

According to Kaufland, EU sellers need the VAT ID and an OSS number for each sales channel. A packaging EPR registration number is mandatory on Kaufland.de (LUCID), .pl, .fr and .es, and currently not required for .sk, .cz, .it and .nl. Non-EU sellers also need tax registration per channel and an EU responsible person for CE products.

Step by step

Register as a seller and choose Basic (€39.95) or Plus (€59.95, each plus VAT) – fees in detail.
Provide documents for your legal form and beneficial owners.
Enter tax and EPR details per country.
Choose the marketplaces and the channel the basic fee is debited from.
Activate the translation and ticket services in the Seller Portal if needed.
List products by file, in the Seller Portal or via the API.

Setting up product data correctly

According to Kaufland, new items need EAN, category, title, description, images and manufacturer – plus category-specific mandatory attributes. There is exactly one product page per EAN; offering the same product under several EANs is forbidden. Tips: product titles and product images.

After launch: measure visibility

Your product is online – but is it found? Check which position it holds for your main search terms. The free check on kauflandtracker.eu shows you in seconds, without an account.

Frequently asked questions

Can I sell on Kaufland as a private person?

No. Kaufland requires you to be a trader.

Do I need an EAN for every product?

Yes. Kaufland requires an official EAN (GTIN) for all products, and there is one product page per EAN.

Does one registration cover all countries?

Yes. One registration and one basic fee give access to all Kaufland marketplaces; language, legal texts and tax must fit each country.

Sources

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