Selling batteries on Kaufland: EU Battery Regulation, registration number and recycling fee

Duties since August 2024: labelling

Since 18 August 2024, Kaufland says products containing batteries must carry, among other things: CE marking, operating instructions and safety information, and manufacturer details with name, legal form, address and, where applicable, brand and contact. Certain battery types (such as e-bike or industrial batteries) also need performance and durability information in the national language. Sellers must check whether manufacturers and importers meet these duties – products that do not may no longer be sold (GPSR information).

Since August 2025: three tasks in the Seller Portal

1. Self-certification: Shop Settings → "Legal Texts" → tick for the EU Battery Regulation. According to Kaufland this applies even to sellers who currently sell no batteries, so compliance holds when the range changes.
2. Battery registration number: for every country where you sell batteries – Germany, Poland, France, Czechia, Slovakia, Austria, Italy. Enter it under Shop Settings → "EPR Compliance" → "+ Add Battery Number", where you also state whether you are a manufacturer under the regulation. The number applies per seller, not per product.
3. Recycling fee: for affected products you state the battery recycling fee so customers see it separately from the product price.

Entering the recycling fee: portal, API, CSV

• Seller Portal: open the offer, "Offer" tab, field "Battery Recycling Fee" in euros.
• API: field battery_participation in the offer data.
• CSV: in the inventory feed, the field battery_participation (column order does not matter); in the inventory command file, which has no header row, it must be in column Q or it will not be read.
• XML: no special requirements.

Kaufland says to get the amounts per category from Stiftung EAR. If you maintain offers through an interface, agree the field with your provider (API and data feeds).

Who counts as manufacturer and which categories apply

According to Kaufland, a manufacturer is anyone who sells batteries or products with batteries under their own name in an EU country, imports them commercially into a country for the first time, or delivers directly to consumers via distance selling. Foreign companies appoint an authorised representative in each country for registration. The regulation replaces the old categories with five new ones:

Ongoing duties and consequences

On an ongoing basis you report the volumes placed on the market per country and pay fees to authorities or producer responsibility organisations. Depending on the country, violations can lead to fines, sales bans or removal of offers. A removed offer ranks for no search term at all – for seasonal items like fairy lights or remote-control toys shortly before Christmas, an expensive outage (offers hidden, Christmas checklist, packaging EPR).

Frequently asked questions