GPSR on Kaufland: manufacturer details, EU responsible person, warnings and CE documents

Which products are affected

According to Kaufland's summary the regulation applies to all non-food products intended for consumers or likely, under reasonably foreseeable conditions, to be used by consumers. Exempt are, among others, medicinal products, food, feed, plant protection products, antiques and living plants and animals. Kaufland points out that its guidance does not replace legal advice – if in doubt, clarify your obligations with a specialist lawyer.

1. Manufacturer and EU responsible person

For every affected product the contact details of the manufacturer and – for manufacturers outside the EU – of the person responsible in the EU must be stored. Kaufland has rebuilt the process for this: both contact points are shown separately on the product page. According to Kaufland the old administration page and the product_safety_contact field will be completely removed from the product data on 15 May 2026 – anyone still using old manufacturer rules should switch to the new way.

2. Product identifier

The product must be uniquely identifiable – via type, batch or serial number or another feature that allows traceability. On Kaufland the EAN is mandatory anyway (EAN explained); the GPSR identifier complements it with the marking that is also on the product or packaging.

3. Warnings and safety information

Warnings and safety information belonging to the product must be visible to customers before purchase – in the language of the marketplace. Kaufland accepts them via API, CSV or manually in the Seller Portal and shows them on the product page. This applies per sales channel: a product you sell on kaufland.de and kaufland.fr needs the information in German and French (newer marketplaces).

4. CE marking and conformity documents

For products that must carry a CE marking you store the marking and the related conformity documents – also via API, CSV or in the Seller Portal. Kaufland describes which uploaded data is transferred automatically to other sales channels; after uploading, check per channel that the documents are displayed there.

GPSR as part of product data maintenance

Put the four GPSR items into the same routine as mandatory attributes, images and titles (product data explained): a product without complete safety information can be taken off the marketplace – and a product that is offline has no position in the search, however well it ranked before. If a product in your rank tracker suddenly turns "not visible" for every term, looking at the product data reports in the Seller Portal is one of the first steps (troubleshooting).

Frequently asked questions