Kaufland in Poland, France, Italy, the Netherlands and Spain: the newer marketplaces for sellers

Nine marketplaces, one registration

Kaufland advertises "1 registration. 9 marketplaces.": a registered seller can activate the other country sales channels in the same Seller Portal. Product data you created once is available to the catalogue; offer data (price, stock, delivery time) is maintained per channel – or transferred via inventory sync (inventory sync explained). What applies to Austria, Czechia and Slovakia is in this post.

Onboarding per sales channel

Kaufland's onboarding checklist for a new channel includes, among other things: shipping groups with destination country, shipping costs and transport time; offers in the local currency and product data in the local language; tax information – as an EU seller the OSS (One-Stop Shop) number is enough, and according to Kaufland no separate tax registration per country is needed for that; and complete legal texts (legal notice, terms, privacy, withdrawal) for the respective market.

Product data in the local language

Title, description and attributes must be in the language of the marketplace – Polish, French, Italian, Dutch, Spanish. Kaufland's Seller University covers translating product data for international sales; a machine first draft is a start, but check the most important search terms per language: customers in France type different terms than the literal translation of the German title (using search suggestions).

EPR: packaging, electronics, batteries per country

Extended producer responsibility (EPR) applies per country. Kaufland keeps a guide for each marketplace; for the Netherlands, for instance, Kaufland names registers such as Verpact for packaging and Stichting OPEN for electrical equipment and batteries – anyone placing products of the affected categories on the Dutch market for the first time must register, explicitly including distance sellers with their shipping packaging. For France, Italy and Spain Kaufland offers an EPR service. You enter the EPR numbers in the Seller Portal.

Prices, shipping and delivery time per country

Shipping costs and transport times to Spain or Italy differ from those to Austria. Create realistic shipping groups per channel (delivery time explained) and check whether the price including shipping is still competitive in the target country – price synchronisation factors in currency, shipping costs and commission, but is no substitute for a look at the local competition.

Track rankings per storefront

Every storefront has its own search with its own search terms and its own order. A product in position 3 in Germany can be invisible in Spain. In Kaufland Tracker you set per product the marketplaces it is sold on and track search terms per market in the local language; kaufland.de, .at, .cz and .sk are verified in live operation, and the .pl, .fr, .it, .nl and .es storefronts run on the same technology. Start each new country with three to five search terms for your best-selling products.

Frequently asked questions