Kaufland Seller API, data feeds and inventory sync: automating your offers

Manual, file, partner or API?

For a handful of products the Seller Portal is enough. From a few dozen offers automation pays off: by file, through one of the inventory, shop or order systems from Kaufland's partner network, or with your own integration against the REST API. Kaufland describes the API in its own documentation and leaves it to you how deeply to integrate. Many partners serve several sales channels at once – handy if you sell elsewhere besides Kaufland.

Inventory feed or inventory command?

The two file formats behave fundamentally differently:

• The inventory feed replaces all offer data of the selected sales channel. Whatever is not in the file is deleted.
• The inventory command adds or updates: UPSERT creates or changes an offer, DELETE removes the offer for an EAN (optionally only one offer id), FLUSH deletes all units of the channel – useful for re-importing everything.

Both exist as CSV and XML with an XSD schema; Kaufland provides sample files. For day-to-day use the inventory command is the safe choice – an incomplete feed would otherwise delete offers.

What the offer data must contain

Offer data is the seller-specific information about a product: price, minimum price (activates Smart Pricing, pricing), stock, handling time, condition, shipping group, SKU and the tax rate per offer. Product data – title, description, attributes, images – is separate and must exist beforehand (creating a product). The link runs via the EAN.

Inventory sync across countries

If you sell on several Kaufland marketplaces, inventory sync lets you maintain only one source channel. A sync rule defines how its offers are transferred to the target channels and kept up to date: new offers, price changes, stock updates. You map the shipping groups per target channel and can exclude EANs through an exclusion list. Price synchronisation converts gross and minimum price automatically – with currency, shipping costs and marketplace commission, so the margin stays protected. If you use Smart Pricing, Kaufland says only the price limits are synchronised, not the sales price, so Smart Pricing can work independently in the target country.

Where automation stops

The API delivers your own offers, orders and reports – but no search positions. Whether your product is on page 1 for a search term can only be seen in the search itself. Kaufland Tracker optionally connects to the Seller API to import your catalogue daily (guide) and checks positions separately in the Kaufland search. That way you have offers and visibility side by side without maintaining products twice.

Setup checklist

1. Create shipping groups – no offer can be created without them.
2. Import product data with all mandatory attributes.
3. Test offer data with an inventory command before automating.
4. Set minimum prices before Smart Pricing or price sync go live.
5. With several countries: check the sync rule with shipping group mapping and exclusion list (selling internationally).

Frequently asked questions