Kaufland offers hidden or account blocked? The most common causes and what helps

Narrow it down first: one product, one channel or everything?

The cause almost always depends on the scope. Check in the Seller Portal whether only single items are affected or all offers on one marketplace (for example only kaufland.cz). A rank history helps here: if all search terms of a channel drop to "not found" on the same day, it is an account or channel issue; if only one product vanishes, it is down to its data or stock. Single products have their own six-step troubleshooting guide.

Whole channel gone: invalid VAT ID

Kaufland regularly checks stored VAT IDs twice – a simple check via the EU VIES system and a qualified check via Germany's Federal Central Tax Office (BZSt). If the check fails and the number is not corrected in time, the system hides the affected sales channel automatically. After successful revalidation the offers reappear just as automatically. Kaufland notifies you by e-mail and in the Seller Portal (VAT ID validation in detail).

Whole channel gone: service performance warning level 4

Kaufland rates delivery rates, seller-related ticket rate, ticket reaction time and overdue orders per sales channel. The warning levels run from 1 (information) through 2 (offers at risk) and 3 (hiding under review) to 4: offers hidden. Only after effective measures can you ask Kaufland's controlling team for a review. Your current warning level is shown in the performance dashboard above the "To be processed" list (service KPIs, delivery performance).

Single products gone: data, legal information, stock

• Invalid items: if mandatory attributes are missing, the item is not visible to customers. The "Invalid items" report in the Seller Portal lists them with the missing attribute (mandatory attributes).
• Legally required information: if category-specific information required by EU law is missing, Kaufland says it cannot offer the goods – GPSR data is one example (GPSR).
• EANs not found: without product data for the EAN no offer is created at all; the "Not found EANs" report shows them.
• Zero stock: sold-out offers cannot be bought (out of stock and rankings).
• Violations after review: for non-certified eco labels or claims, Kaufland reserves the right to hide offers under the EmpCo rules (EmpCo).

Account at risk: EAN spam and gross guideline breaches

Kaufland treats offering the same item under several EANs on different product pages as spam – different images, texts or prices do not justify it. Kaufland removes such offers without further notice; sellers who disregard the rule are penalised, up to termination of the account. The only exception: shipping from several warehouses, then one offer per warehouse. According to Kaufland, gross disregard of the product data guidelines can also restrict your selling activity (shared product page, bundles and EANs).

Not hidden, but payouts blocked: unpaid claims

If your seller account stays negative for more than seven days, a claim is created. Until it is settled, the system automatically blocks payouts of your sales revenue – per sales channel, without offsetting the credit of another channel. Your offers stay visible, but unpaid claims can be passed to a debt collection agency after two reminders (payouts).

Frequently asked questions