Bundles and sets on Kaufland: permissible bundles, own EAN and product data
On Kaufland bundles are permissible when they are a combined offer of at least two different products at a total price with real added value – such as a cookware set of four pots. A smartphone with a case thrown in is not permissible. Kaufland reserves the right to block offers that do not meet these requirements. A bundle is a trade item of its own and needs its own EAN – it must not be listed under the EAN of one of its components. Title and attributes describe the set as a whole.
What Kaufland accepts as a bundle
Kaufland defines permissible bundles as offers that contain a combined, value-added offer of at least two different products at a total price. The example of a permissible bundle is a pot set of four pots of different sizes; the example of a non-permissible bundle is a smartphone with a transparent cover added. If a bundle does not meet the requirements, Kaufland reserves the right to block the offers. Kaufland notes that this guidance does not replace legal advice.
Why a bundle needs its own EAN
On Kaufland the EAN identifies the product; several sellers offer under the same EAN, and product data belongs to the EAN, not to the seller (EAN and GTIN explained). A set of four pots is a different trade item from a single pot – under the GS1 allocation rules a new combination intended for trade gets its own GTIN. Listing a bundle under the EAN of a component effectively sells a different product from the one the product page describes – with tickets, returns and, at worst, a block as the consequence.
Getting an EAN for the bundle
You obtain your own EANs from GS1 (GS1 Germany in Germany) from your own number range. If you sell third-party brands in a set, the set EAN is still yours – you are the supplier of the combination. Manufacturer bundles that the manufacturer itself brings to market with its own EAN, by contrast, are listed under that manufacturer EAN.
Product data for a set
- Title: product type and set scope first – "Cookware set 4-piece stainless steel with glass lids" – the way customers search (optimise the title).
- Description: list every component with size or quantity; no doubt about what is in the box.
- Attributes: mandatory attributes as for every product, plus number of pieces/scope and material (attributes explained).
- Images: the main image shows all components of the set.
Bundles and ranking
As a product of its own, a set has its own position in the search. Customers often search for sets with their own terms ("cookware set", "4-piece", "set") – terms for which the single item hardly ranks. So track dedicated search terms for the bundle and compare whether the set or the single item ranks better for the general product-type term. Where the set serves the same terms as the single item you may be competing with yourself – then it pays to separate the titles and attributes of the two products clearly.
Frequently asked questions
Which bundles are allowed on Kaufland?
Combined, value-added offers of at least two different products at a total price, such as a pot set. Kaufland names a smartphone with a case added as an example of a non-permissible bundle.
Does a bundle need its own EAN?
Yes. A bundle is a trade item of its own and is listed under its own EAN, not under the EAN of a component.
What happens if my bundle does not meet the requirements?
Kaufland reserves the right to block such offers.
Does a set rank differently from the single item?
Yes. The set is a product of its own with its own position and is often searched with its own terms such as "set" or "4-piece". Track dedicated search terms for it.
Sources
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