EU Packaging Regulation (PPWR) on Kaufland: entering EPR numbers per country correctly
The EU Packaging and Packaging Waste Regulation (PPWR, Regulation (EU) 2025/40) applies since 12 August 2026 and makes extended producer responsibility (EPR) for packaging mandatory in every EU country. There is no EU-wide registration: whoever first places packaging on the market in a country – in online retail usually the distance seller – registers in each country, joins a producer responsibility organisation and reports volumes. On Kaufland you enter the number per country under Shop Settings → EPR Compliance and confirm the self-certification via the legal texts.
What the PPWR changes
According to Kaufland's summary, the PPWR replaces previous national rules with uniform EU rules from 12 August 2026. The aims are less packaging waste, more reuse and recycling, and uniform sorting and recycling instructions. As an EU regulation it applies directly in all member states; individual requirements (recyclability, recycled content, labelling) come into force in stages over the following years. Kaufland stresses that its information is not legal advice and that responsibility lies with the seller.
Who counts as producer
The "producer" for EPR purposes is the company that first places the packaging on the market in a country – regardless of who made it. In direct sales to consumers this is usually the distance seller. If a seller buys from a supplier in the same country who is already the producer in the EPR sense, the seller is not. Product packaging, the shipping packaging you add, transport and service packaging are all covered – practically every online seller is affected. Without a head office in the country you must appoint an authorised representative there.
Registers and numbers per Kaufland country
| Country | Register | Number |
|---|---|---|
| Germany | LUCID (Central Agency Packaging Register) | LUCID number, format DE… |
| France | SYDEREP (ADEME) | UIN/IDU, e.g. FRxxxxxx_xxxxxx |
| Spain | RPP (MITECO) | ENV/YEAR/… |
| Austria | Packaging Coordination Office (VKS) | VKS number |
| Netherlands, Czechia, Slovakia, Poland, Italy | via producer responsibility organisation or national register | usually a contract- or register-based identifier |
Kaufland's overview is dated 23.06.2026; formats may change during implementation. The number officially assigned to you is always what counts. For Austria Kaufland provisionally accepts the VKS number as proof.
How to enter the number in the Seller Portal
- In the Seller Portal open Shop Settings and select the EPR Compliance tab.
- Choose the sales country in the top right corner.
- Click "Add another EPR number", choose the category (e.g. packaging) and enter the number – the system shows the expected format.
- Click "Submit for review". The number is validated and listed in the overview.
- Repeat for every country and category – for batteries too (EU Battery Regulation).
In addition you confirm via the legal texts that you only offer packaging that meets the EPR requirements of Article 45 of Regulation (EU) 2025/40.
Order of work when you plan new countries
Kaufland notes that applying for EPR numbers can take time and that the immediate risk already lies in missing or incomplete registrations. So sort out the register, the producer responsibility organisation and, if needed, an authorised representative before listing offers in a new country – alongside the VAT ID, local language and GPSR data (newer Kaufland marketplaces, VAT ID, GPSR). Only once the obligations are met is it worth setting up search terms for the new country and measuring positions.
Frequently asked questions
Does the PPWR bring an EU-wide packaging registration?
No. According to Kaufland the PPWR does not replace national registrations but makes EPR mandatory everywhere. You still register in every country where you count as producer and report volumes per country.
Am I the producer if I buy goods domestically?
Not necessarily. If your supplier in the same country is already the producer in the EPR sense for that packaging, you are not. For the shipping packaging you add yourself, however, you usually count as producer.
Where are the EPR settings on Kaufland?
In the Seller Portal under Shop Settings, tab "EPR Compliance". There you choose the country and category and submit the number for review.
Sources
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