Vouchers, volume discounts and seasonal campaigns on Kaufland: which promotion when

Vouchers: visible, but with a fee

You create vouchers in the Seller Portal under Services › Vouchers – per sales channel, with a name, validity period, product selection (up to 2,000 products, also via an EAN list), a discount in percent or euros and a maximum number of redemptions. Kaufland shows the discount on the product page, in search results and in recommendations. The fee is based on actual redemptions and is capped at the maximum you set. Kaufland recommends a validity of at least a week; the maximum is four weeks.

Volume discounts: free, for bigger baskets

Volume discounts are tiered price reductions from a certain quantity of the same item – as a fixed amount or a percentage, with several tiers per item (say 5% from 2, 10% from 5), with a start date and optional end date. According to Kaufland the feature is completely free. You find it in the Seller Portal under Marketing › Volume discount, manually or via CSV. Important: a new volume discount overrides existing volume discounts for the same product.

Seasonal campaigns: campaign page and badge

With seasonal campaigns you take part in promotions such as Black Week, Christmas or the "Sparfuchswoche" (savvy shopper week). All participating offers appear on a dedicated campaign page, sorted by attractiveness; participation is free. If your campaign price is at least 2% below the 30-day reference price, the offer gets a badge such as "Black Week Deal" that is visible across the marketplace. Participation runs via Marketing tools › Seasonal campaigns: accept the terms, pick a campaign, upload a CSV with EAN and campaign_price (in cents) (season checklist).

What can be combined

• Volume discount + voucher: not combinable – if a voucher applies to the same offer, only the voucher counts.
• Volume discount + seasonal campaign: combinable; the campaign price is calculated first, the volume discount on top of it.
• Volume discount + Kaufland Card XTRA coupons or Kaufland voucher codes: combinable; here the volume discount is deducted first.

Plan the order before setting prices – otherwise discounts stack below your minimum price (minimum price explained).

Which promotion for what

• New product without sales: a voucher for two to four weeks, combined with Sponsored Product Ads (SPA explained), to get first sales and reviews.
• Consumables, sets, small parts: volume discount – costs nothing and lifts the basket.
• Peak season: seasonal campaign with a real price advantage for the badge; volume discount on top.

Measuring a promotion: sales and position

A promotion should not only sell during the promotion days but leave the product better placed afterwards. Note the start and end of every promotion and compare the organic position of your most important search terms a week before, during and two weeks after. If the position rises and stays up, the promotion worked; if it falls straight back, you traded margin for short-term sales. Daily checks during the promotion make the effect visible (how often to check).

Frequently asked questions