Reporting Kaufland rankings to clients: reports for agencies and brand teams

What belongs in the report

• Positions per search term and market: organic, sponsored, page – and the change against the previous month (positions explained).
• Distribution: how many terms in the top 10, page 1, page 2, deeper, not visible.
• Winners and losers: the ten biggest moves, with product.
• Competitors: their positions for the same terms (competitor analysis).
• Actions and events: what was changed when – title, price, promotion, ads.
• Next steps: three concrete points for the following month.

What the Seller Portal contributes

Kaufland's Seller Portal provides reports as downloads, including the price competitiveness report (your price including shipping, market price from comparison sites, minimum price, BuyBox price, your lowest price of the last six months and a "Priority Score" for the product's relevance in search queries – the lower, the more relevant), Your Sales as CSV and Your Bookings. The Global Dashboard shows revenue and trend over 7, 15 or 30 days for all sales channels, a service performance dashboard per channel and a weekly summary with tips, for example on offers close to winning the BuyBox. None of these reports contains search positions – those come from rank tracking.

Keep clients cleanly separated

Agencies look after several brands, often with their own Kaufland seller accounts. Create a separate workspace per client: own products, search terms, competitors and exports, without one client seeing another. In Kaufland Tracker (Agency plan) workspaces are unlimited; clients can be invited as read-only members and see only their area. The Seller API connection is per workspace – so each client's catalogue is imported daily from their own seller account (guide).

Checking rhythm and reporting rhythm

Report monthly, but check more often: weekly as the baseline, daily for products you are working on and in the season (how often to check). A monthly report built from four weekly values shows trends; one built from a single check shows chance. State in the report which checking rhythm sits behind the numbers.

From report to decision

A report that only shows numbers gets skimmed. Write three sentences per client: what improved and why, what got worse and what we do about it, what we test next month. Examples: "Added the term 'wireless' to the titles of three products – two of them moved from page 2 to page 1." Or: "Competitor X has been running ads on our top terms since the 12th – organic unchanged, sponsored they overtook us." That turns the ranking report into a list of actions (improve your ranking).

Export and further processing

For clients with their own BI tool or spreadsheets a CSV is enough: per row workspace, product, EAN, market, search term, current and previous organic position, change, best and worst position, status and check date. The history per search term can be exported separately. Kaufland Tracker provides both exports in the Pro and Agency plans – combine them with the sales report from the Seller Portal and you have visibility and revenue in one table.

Frequently asked questions