Connecting Kaufland to your shop system or ERP: technology partners, integration score and Seller API
There are three ways to connect Kaufland: through a technology partner from Kaufland's partner network (shop systems, ERP, middleware, repricers, shipping, accounting), through Kaufland's own Marketplace Seller API (REST, OpenAPI specification, documented at sellerapi.kaufland.com), or manually via the Seller Portal and file import. To help you choose a partner, Kaufland publishes an integration score that shows how deeply a provider integrates order, offer, product and ticket processes – weighted at roughly 45, 30, 20 and 5 percent. Pick the partner by the processes you need to automate, and check that it serves all nine Kaufland marketplaces.
Three routes to Kaufland: partner, API or manual
Kaufland's Seller University describes two main routes for data management: a direct connection through one of its partners, or your own connection via the Marketplace Seller API. On top of that there is the manual route in the Seller Portal with file import for product and offer data (API, data feeds and inventory sync).
- Partner: You maintain products, stock and orders in your existing system; the partner translates them into Kaufland's format. Worth it from the moment you run more than one channel.
- Seller API: For sellers with in-house development or very specific processes. Kaufland provides a REST API with an OpenAPI specification from which clients can be generated in various programming languages.
- Manual: Enough to start with a few products; once stock changes daily it becomes error-prone (why stale stock is expensive).
The partner categories
Kaufland's technology partner page filters providers by category: shop system, ERP, middleware, fulfilment, shipping, repricer, accounting, invoices and customer service. Kaufland also distinguishes "Full Integrators" – complete solutions for all marketplace processes – from "Specialized Partners" covering one area, such as repricing only or shipping labels only. The list can be filtered per marketplace (Kaufland.de, .at, .cz, .sk, .pl, .fr, .it, .nl, .es).
Listed providers include well-known systems from the German-speaking market such as JTL and plentymarkets; according to trade press Shopify has also been part of the partner network since 2024. Which functions a specific partner supports is, according to Kaufland, a question for the partner itself – ask before you commit.
What the integration score measures
Kaufland rates partners with an integration score. It shows how well the Kaufland marketplaces and their functions are integrated into the software provider's offering, and takes into account how often automated processes run and how deeply they are integrated. The weighting according to Kaufland:
| Area | Share of score | What it covers |
|---|---|---|
| Order management | approx. 45% | Retrieving orders, confirming shipment, cancellations, returns (order management) |
| Offer management | approx. 30% | Keeping prices, stock, delivery times and shipping groups current |
| Product management | approx. 20% | Creating and maintaining product data, mandatory attributes per category (product data) |
| Ticket management | approx. 5% | Answering customer enquiries from the Seller Portal in your own system |
Kaufland does not publish a formula for turning these into the number. Read the score as a guide: a high value mainly means orders and offers are automated and synchronised frequently – exactly the two areas where errors cost money.
Checklist for choosing a partner
- All your marketplaces? Check that the partner serves not only Kaufland.de but also the countries you plan – Poland, France, Italy, the Netherlands and Spain are younger than Germany and Austria (new marketplaces).
- Stock in real time? How often is stock transferred – every minute, hourly, daily? The less often, the higher the overselling risk.
- Complete product data? Does the partner support mandatory and optional attributes, variants and Rich Content, or only title, image and price?
- Minimum price and pricing rules? If you want to use Kaufland's automatic price adjustment, the partner must pass the minimum price per offer (pricing strategy).
- Costs: Kaufland itself names no prices on its partner pages; fees are set by the partner – ask about base fee, cost per order and cost per channel.
When the Seller API is the better choice
Your own integration pays off if you have a development team and need processes no partner provides – such as your own repricing logic or a warehouse system that is already custom-built. Kaufland points to the API documentation at sellerapi.kaufland.com and offers a dedicated support contact for the Seller API. Bear in mind: the API provides your own offers, orders and product data – not search positions. If you want to know where your products rank in Kaufland search, you measure that with a rank tracker (how rank tracking works).
After connecting: three checks in the first week
- Reconcile stock: Sample ten products – does the stock in the Seller Portal match your system?
- Check product data: Open new product pages on Kaufland and compare title, images and attributes with the source system (product titles).
- Measure visibility: Set up the most important search terms per product and check after a week whether the products appear in search (if not: troubleshooting).
Frequently asked questions
Which systems can be connected to Kaufland?
Kaufland lists technology partners in the categories shop system, ERP, middleware, fulfilment, shipping, repricer, accounting, invoices and customer service, including well-known systems such as JTL and plentymarkets; according to trade press Shopify has been a partner since 2024. Alternatively you build your own connection via the Seller API.
What is the Kaufland integration score?
A rating of how deeply a partner integrates Kaufland's processes. Order management counts for about 45%, offer management about 30%, product management about 20% and ticket management about 5%. Kaufland does not publish an exact formula.
Does connecting through a partner cost anything?
Kaufland names no prices on its partner pages. Fees are set by the respective partner; ask about base fee, cost per order and cost per channel.
Does the Seller API also provide search positions?
No. The API manages your own offers, orders and product data. Positions in Kaufland search are measured only by a rank tracker that loads the search result pages like a customer.
Do all partners cover all nine Kaufland marketplaces?
Not necessarily. Kaufland's partner list can be filtered per marketplace; before signing, check that the partner supports the countries you plan.
Sources
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